Why 2253

Apparel engineered
for the market.

Every program starts with the customer, the market, and the target price point. We bring design, fabric, fit, wash, and construction together with sourcing and production expertise to turn that brief into apparel built to work at retail.

Founded in Los Angeles in 2004, we are the apparel group behind a portfolio that includes Celebrity Pink and Liverpool.

Celebrity Pink campaign: two models in corduroy and denim beside a vintage station wagon
Celebrity Pink — campaign photography
Our approach

Know the customer.
Consider every detail.

Every collection starts with a clear understanding of who it is for. We translate that understanding into fabric, fit, wash, and construction, balancing the character of the brand with the needs of the retailer.

The customer
Their style, how they shop, and what they expect from the clothes they choose.
The product
The feel of the fabric, the balance of the fit, and the finish of each garment.
The market
The right assortment, target price, and timing for each retail partner.
How we work

From first sketch to final shipment.

Design & development

Our teams work through fabrics, washes, fit, and samples to turn a creative direction into a collection, with construction and cost considered from the start.

Explore design & development

Quality at the source

Dedicated quality-assurance teams in China, Bangladesh, and Pakistan inspect garments and work directly with our production partners.

Explore sourcing & quality

Supplier accountability

Our vendor compliance program includes independent third-party audits, both announced and unannounced, to assess working conditions and compliance with our standards.

Read our supplier standards →

Planning & production

We coordinate production schedules, order quantities, and replenishment around each retail partner's requirements, connecting product development with delivery.

Our portfolio

Each brand has
its own point of view.

Celebrity Pink and Liverpool speak to different customers, with different styles and expectations. Across our portfolio, we develop apparel that reflects each brand's identity, supported by the group's experience in design, sourcing, and production.

Liverpool spring campaign: two models in a floral dress and a red top with white trousers on a leafy sidewalk
Liverpool — Spring 2026 campaign
Global Presence

Where the
work happens.

Our U.S. offices and showrooms connect with sourcing and quality-assurance teams overseas, supported by domestic distribution.

Explore our global presence
Offices & showrooms
Los Angeles · New York
Sourcing & quality assurance
China · Bangladesh · Pakistan
U.S. distribution
Perris, California
Philadelphia, Pennsylvania