2253 Apparel Group — Brand vision. Apparel expertise.

Celebrity Pink
On the shelves of
See our retail partners →
Why 2253

Apparel engineered
for the market.

We design and develop apparel around the customer, the market, and the target price point. Our expertise in fabric, fit, wash, and construction turns a commercial brief into a product built to work at retail.

Hands-on quality

Dedicated quality-assurance teams in China, Bangladesh, and Pakistan inspect product and work directly with our production partners.

Responsible sourcing

Our vendor compliance program includes announced and unannounced social-compliance audits by independent third-party auditors.

Our compliance approach →

Fabric & wash development

From fabric selection to wash development, we balance look, feel, construction, and cost to meet each program's brief.

Planning built around retail

Production planning, replenishment, and analytics align each program with our retail partners' quantities and timing.

Explore Why 2253
Eastside Golf campaign model in a navy pullover and cream trousers beneath the brand’s neon sign in a golf locker-room set
Eastside Golf Campaign photography
Private Label

Your name on the label. Our discipline behind it.

When you put your own name on a program, you're trusting your partner with your reputation. We treat it that way — the same design talent, QA offices, and compliance discipline behind our own brands, working under yours.

Programs built forWalmart · Macy's · Guess · Stitch Fix · Tilly's · Fashion Nova · Altar'd State · Eastside Golf
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Global Presence

Connected teams.
Shared intelligence.

Our U.S. team and global network exchange market insight, design direction, and production feedback — keeping every program connected from concept through production.

Market insight & design directionDevelopment & production feedback

United States

Los Angeles

Headquarters · Liverpool · Roxy

New York

Showroom

Global offices

China · Bangladesh · Pakistan

Sourcing & quality-assurance offices

Agent network

Vietnam · Cambodia · Mexico · Indonesia · Guatemala

Production through vetted agents